Second Reading For Blogging Task

   For the second task subjects Aesthetic Design, I have read and analyze a popular work of a famous writer Donald A Norman. He has authored a book titled Why We Love (Or Hate) Everyday Things. I am required to analyze the three chapters of this book. In the prologue of this book, he really appreciate his teapot it because it has artistic valueand its own characteristics in terms of beauty, hidden meanings and their relation to the writers.In creating a design, emotional factors are the most powerful factor. In the invention,certain aspects such as visceral, behavioral and reflective is the priority because it will produce the aesthetic value when you see it. Every thing we like is not dependent onprice and quality, but it depends on our memories of the goods. Elements mentioned above are important elements that if any one is missing, it will lost its shine because thiselement is closely related to each other. Emotional role in shaping our thoughts, our actions steer us and guide us to the good.The author considers that the person in the days now still let logic to guide their lives than emotional. Apart from the emotional, aesthetic also serves to change lives for the better.Overall, cognitive psychology and emotions can help people to make better decisions.

   In chapter 1, the author states that researchers have focused on negative emotions such as fear, anxiety, stress and anger. Positive emotions are emotions that help us in our daily lives and help us assess the situation. human beings are able to develop their own thinking so that they become more creative and more imaginative. Through aesthetics, people will be more creative because it makes people think creatively and critically in dealing with problems and questions. Positive thinking can repel a person from feeling depressed and anxious. While the positive-minded peoplewill be efficient in solution. Grace and power of mind to think allows people to act and create new thing through thinking, man is able to scan the past, to communicate and make decisions.

   Level of human thought is able to grow and evolve so that people can think and learn about something that extreme.Behavior is the process by which people are able to do things in the spontaneous state whether they mind or not. Visceral level is the easiest level in the brain and it is the stage where it is sensitive to certain conditions. Human behavior is also said to be associated with experience. Human brain is always ready for new things such as language, communication and so on.In addition, learning sessions have also been set up automatically so that we are constantly learning new things. Authors also stated that the level of reflective behavior and is closely linked with the experience, training and education, and designers need to explore in greater depth to get the idea. 3 processing elements are closely related to science and these elements interact with each other. The lowest level is the most visceral, while high, is reflective. This happens because of human activity in the brain. All this will affect our behavior, be it positive or negative. Focus is a situation where people are able to give full attention to many things.Positive thoughts or circumstances in the individual able to make them broad-minded.In design, it all serves to make the work more neatly, beautiful and creative. When designers create something new, designers should put themselves in a comfortable condition.

   In chapter 2, the authors have indicated that the emotion is the key in the design because of the emotion, excellent design and good can be produced. Visceral level is the level where the initial effects of the product, appearance and taste. While the behavioral level is about the use, experience and products. But the experience itself has certain components such as functionality, performance and usability.Finally, reflective level is where emotional and cognitive plays their roles. If three levels were combined in the production of a product, the product will be a good work. However, there are differences among these levels.

   The wise designer should consider how best to sell their products because no one product could result in customer satisfaction. This occurs because of differences in human behavior itself. In a visceral level, we can see differences in human behavior that is what they like and things they do not like. This difference in attitude and personality have made every human being is unique. In addition, the failure of a product to satisfy thecustomer associated with the cultural and physical factors. therefore, designers must be sensitive to these differences.In addition, the individual preferences of an object can be measured by past experience,memories and goals. Sentimental value is one component of why people like an object.In the world of aesthetics, something that is cheap, original and quality is not a problem as long as the object is a symbol of something meaningful and valuable.In another issue, the author mentioned that photography is a medium powerful enough to evoke emotion through pictures as we can know the story behind it. It will be a sign of memory and memories of an event that never happened in our lives.

   Memories are important in human life because it can reflect our life experiences,beautiful moments that happen and it is surely a strong emotional impact. The attitude of"feeling for self" has become fundamental in human nature and it is also closely linked with the design. In the field of design, products must take into account the opinions of others so that the products are created to achieve certain standards.Produced products should also have its own personality. personality of the product will look different in many ways depending on the audience who evaluate the product. The three stages of design have their own role to play when it is associated with the personality of the product. However, the designer, the elements of personality should also be incorporated into designs so that it is acceptable to society. Finally, the product should be attractive,easy to understand, effective and should be priced accordingly. It also should be accompanied by the brand because the brand has an emotional element to attract the attention of the audience.

   In chapter 3, the author has stated that in determining the product, aspects of packaging is one factor. In view of the packaging, too emotional to be applied so that the audience liked the product and then the product is a valuable item. Besides the aspects of production, the designer must take into account the visceral, behavioral and reflective.Visceral design is a visual design that emphasizes the process of evaluating them. Of course designers want to create their designs so beautiful, and preferably may be accepted by society. Produced designs that conform to the principles will be the visceral quality and beautiful product and it will be the ideal society. This is because the designers have included a unique element in his designs. Visceral design also known as the initial reaction, then it should be perfect and beautiful that the audience will be interested to see it. The second stage in the design is behavioral. Behavioral design is about usability. This design has a component of certain components such as functional, physical, and usability. In this design, the function plays an important function to the product. because people will wonder if this product can be used and whether it has an interest.

   There are two types of product development and innovation improvements. Innovation is one thing which is not there something called a designer but want to make it in this world.Therefore designers should consider whether their innovations beneficial or not beneficial to society. Improvement is the one act by the company offering or designersthemselves when they want to improve the quality of their products, increase the existing features and adding new features so that the product is useful and appropriate for use by the community.In addition, understanding is one other element to the behavioral design. Without understanding, designers will make mistakes in the planning, design and promote their products. Therefore, the characteristics of a good designer is someone who always worry about their products. The appearance of their product is the determinant of whether people would like to design them or people will criticize it.Reflective design is the last stage in the design. This design involves the message,meaning and culture behind the product. A product must have the strength of the message so that the audience will love the product. In a reflective design, attractiveness is an important part because of the attraction, the community will judge the product.Reflective also come from observation,knowledge of beauty, and from experience.

   In conclusion, when I read this book, I now understand that the emotional factor is something that is important in life. Positive emotions in us will help us to act correctly,rational thinking, doing what is right and can refrain from bad deeds. And now I also know in the production of quality design, good in every aspects, and perfect in the eyes of society, I should emphasize three stages in the production. Levels are visceral,behavioral and reflective. If all that I follow and this is combined with a positive emotional, I will be the designer that can produce an excellent and beneficial things to society.